The favored denim model will launch a limited-edition assortment in partnership with Zara in sizes 00-30 and 0/XS – 8/5XL, accessible in-store on Could 5. This marks the first-ever product collaboration for Good American and comes after Zara introduced a 5 12 months dedication plan to perfecting designs for a spectrum of physique sorts.
“We’re thrilled to be partnering with Zara to convey Good American one step nearer to creating the style trade much more inclusive,” says Emma Grede, co-founder and CEO of Good American. “I’ve at all times admired Zara for being a pioneer in bringing trend-forward vogue to a world viewers, so it was a no brainer to mix our experience in creating perfectly-fitted denim and necessities in a full dimension vary with Zara’s design prowess. This partnership displays each of our commitments to bringing higher entry to vogue, and we’re excited to see how our prospects will type these items and produce them to life.”
The collection includes five key denim silhouettes, a jumpsuit, denim shirt and shacket, and an array of tees and tanks. According to a press release issued by the brand, the denim pieces are constructed with Good American’s “gap-proof waistband and sculpting material,” which aims to maintain stretch and shape. Prices range from $35.90-$99.90.
To rejoice the launch, Good American and Zara curated a spectrum of fashions to signify the sizes accessible. Treasured Lee, Devyn Garcia, Georgia Palmer, Quannah Chasinghorse, Luca Biggs, Eden Joi, and Kayako Higuchi all star within the marketing campaign, showcasing magnificence past the usual dimension zero.
The partnership is especially thrilling as Zara has traditionally not catered to curves, stopping any extension at a XXL. With the assistance of Good American, nonetheless, a brand new and thrilling barrier in vogue has been damaged. And whereas it is a restricted version assortment, it marks a sluggish however certainly altering tide.