Peggy Gou and Simon Dominic are leaders of the new cool in latest campaign

DJ and report producer Peggy Gou graced Esprit’s latest campaign alongside fellow South Korean Hip-hop producer Simon Dominicokay. Each recognized for his or her unbelievable road fashion, the campaign additionally comes as a collaboration with native South Korean designer Fleamadonna by means of their label Relaxation & Recreation. 



In a submit made by Esprit’s official account, the San Francisco based model outlined the assortment in its personal phrases, stating it as “a nod to effortless individuality brewed with local creativity.” The model additionally credited each Gou and Dominic for his or her contributions to the assortment, sharing that they have been half of what impressed the model. Esprit says that the duo helped them marry their “iconic vintage vibe with a fresh voguish flair.”



Each Gou and Dominic are staple figures in the trend scene, each domestically and internationally. In an interview with Vogue Journal in 2021, Gou shared how she started her trend, revealing, “When I was a student at the London College of Fashion, I wanted to be a designer, then a photographer, and then I was interested in styling. So I changed my mind a lot over time, but the thing that stayed with me through all of this was music. I went out a lot and always knew which DJs were playing where. And then I met a producer from South Africa who had seen on Facebook how obsessively I collected music and asked me if I wanted to learn more about producing. Of course, I did! And at our first meeting, my heart began to beat faster.”



As for Dominic, the hip-hop star was most just lately featured as half of GQ‘s Korea’s Males of the Yr simply final 2021, decked out in Dolce & Gabbana.


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