Many corporations have introduced the suspension of their operations on Russian territory because of the armed battle towards Ukraine. None have elicited such excessive reactions from shoppers as Chanel . The luxurious merchandise firm introduced that, along with ceasing to function on Russian territory, it should no longer promote its merchandise to Russian residents who intend to deliver them to their nation. This to be able to adjust to the sanctions that the European Union (EU) and Switzerland have imposed on Russia.
“The most recent EU and Swiss sanctions include a ban on the ‘sale, supply, transfer or export, directly or indirectly, of luxury goods to any natural or legal person, entity or body in Russia or for use in Russia. … We have put in place a process to ask customers whose primary residence we do not know to confirm that the items they are purchasing will not be used in Russia,” the company explained in a press release.
The sanction applies to products worth more than €300 (about $328 dollars) — most of Chanel’s catalog — and some Russian influencers have reported restrictions on being able to buy the brand‘s products in cities in France and the United Arab Emirates. Joined.
The statement was enough to unleash the fury of some influencers who decided to express their rejection of the measure on their social media profiles using the hashtag #byebyechanel .
Victoria Bonya , a Russian who lives in Monaco and whose Instagram profile has more than 9.3 million users, uploaded a video in which she tears apart a Chanel bag with scissors after explaining: “If the Chanel house does not respect its customers Why do we have to respect Chanel House?
Marina Ermoshkina , influencer and actress, joined the cause denouncing the Russophobia of the French brand with the message: “For us Russian girls, Chanel plays no role in our lives. Not a single bag, not a single thing is worth the love for my country… I am against Russophobia, I am against a brand that supports Russophobia.” The woman who’s adopted by greater than 300 thousand customers reduce a bag with gardening shears.
DJ Katya Guseva instructed her greater than 580,000 followers: “I say ‘NO’ to Chanel. They’re forcing me to signal a doc that humiliates me, forcing me to reject my homeland in favor of their model.” Then he takes scissors and destroys a bag.
Though the posts mixed have greater than 100,000 likes, within the feedback there are important voices that describe their reactions as a tantrum and ask if it might not be higher to promote the luggage and donate the proceeds to a very good trigger. What do you suppose?
The value of a Chanel bag can vary from $1,700 to $9,200 (and in particular editions and restricted merchandise can exceed $260,000).