“Stop Z”, the Ukrainian marketing campaign to remove the letter Z from the world’s logos

This text was translated from our Spanish version utilizing AI applied sciences. Errors might exist due to this course of.

The letter Z has grow to be an emblem of assist for and the invasion of . Since the first Russian convoys approached Ukrainian territory, the automobiles had been already adorned with a Z. The image , graphically easy, supposedly started to be used to determine pleasant fireplace, however later grew to become a part of an ideological discourse when utilized by the official accounts of the Kremlin regardless of the incontrovertible fact that Z will not be a part of the Cyrillic alphabet. Those that assist Putin started to use it to Z and right this moment it may be seen on bus shelters, murals, graffiti in the streets and on the uniforms of Russian athletes, similar to Evgeny Ryov , the swimmer who misplaced a sponsor for sporting the image.

Alexey Fedorenko | Shutterstock

Away from the oz and the hammer, and its socialist connotation, the Z is a contemporary and highly effective image that has gained followers to the level that there are shops in Russia that promote T-shirts, thermoses and posters with the Z.

As a measure to talk the repudiation of the Russian invasion , a artistic company in Ukraine has launched an aggressive initiative: remove the letter Z from the logos of the massive manufacturers that use it, till the warfare is over. The initiative known as “Stop Z” was dreamed up by Nebo , a Kiev-based artistic company. On its touchdown web page there’s a manifesto that explains the venture: “Z is the death of Ukrainian children, women and elderly. Z are the cities destroyed and nuclear plants captured. Z is hunger, bullying and assaults. Z in a new lie. Z is the new swastika. Z is Russia, which revived fascism in Europe.”

Then comes the call for the big brands to stop using the Z in their logos and replace it with a number 3 (with the colors of Ukraine). On the page you can see examples of the Amazon, Zara, Jay-Z and Harper’s Bazaar logos with this graphic proposal.

Last week the Zurich insurance company removed the white Z-on-blue from some of its social media channels to avoid associations with support for Russia (although, as far as we know, it had nothing to do with the “Stop Russia” venture). Z”).



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